Here’s a great quote from a recent ClickZ Article by Tessa Wegert that I believe captures the essence of why and when Buzz, Viral, WOM...

Courteous, enthusiastic employees are your one of the best marketing strategies for long-term repeat business. Larry Harmon, president of...

Have your emails ever been misconstrued? Is it possible customers misinterpret your marketing message? Has IT misinterpreted your...

Everyone matters to someone…and if you can’t think of anyone, you matter to your mom! But you can choose to matter more. Here are some of...

On Friday the Wall Street Journal reported that many ski resorts have taken the “expert trail” to a new level…at least in naming. Before...

Christmas is a multi-billion dollar consumer-spending "tradition". It’s the ultimate excuse to buy. Unfortunately, the originally intended...

Nick Wreden wrote a fantastic post and article for CMO Council on "How Marketing Can Stay Relevant". I wholeheartedly agree with his...

My strongest advice to grow and sustain online results is to understand your customer (and act accordingly), and to build a culture of...

That’s the question posed and answered in Kristin Zhivago’s new book, River’s of Revenue. If you’re like me, you have hundreds of...

She ordered “warm cracked wheat oatmeal topped with fresh strawberries”. Sounds better than “wheat oatmeal”, doesn’t it? I’m not even...

Is your company customer-centric? Have you unearthed customer needs. Do you hear the Voice of Customer? To find out, see how many...

Many years ago I was Community Director for a .com startup in San Francisco. We hosted a community for ‘baby boomers’. Net Gain wrote the...

Here is Harvey Mackay's formula for a good speech. 1) Start with humorous story or joke. Engage the crowd 2) Present idea / principle 3)...

Ultimately, I believe growth is determined by the people you hire, the processes they develop, and culture you choose to build and...

Consider the following anecdotes… The other day I called a landscaper who displayed his number on a handwritten sign on the side of the...

Reading his latest, I noticed common characteristics from Guy's previous successful books. The tone, content and formatting make them...

Every company has disparate functions, such as sales, accounting, marketing, etc. And in large companies there are similar functions in...

Only 18% CEOs are satisfied with their marketing. Sounds right. However, I wonder how CEOs are involved in their marketing organization?...

It was probably one of those older strip malls. There were few entrances, and those available were awkward or narrow. Once in, you failed...

One of the best management books I’ve ever read is First Break All the Rules. With that kind of endorsement I’m hoping Marcus Buckingham...