The response has been great to the ‘soft’ launch of Bazaarvoice. Several blogging friends have posted topics and Q&A on their blogs,...

I started my career in startups, mostly early, Series A companies. Then I spent 7 great years at Dell (I’ve been blogging here for over 2...

When I was in elementary and Junior High I had this awful, pervasive crush on one girl (I won’t tell you who). Unfortunately for me, she...

This is a list I created some time ago of the ideal startup… Defendable and differentiated Competitive cost structure Attractive...

[I thought this repost from last December might be interesting to share with your friends as we enter the Christmas season…] Christmas is...

Here’s another one… There is an nature analogy that, among other things, reflects how consumers and markets are reach purchasing...

How did I miss this? I’ve linked to Church of the Customer blog for some time, but recently stumbled across the photo album from their...

There is a progression where influencers stop influencing once there’s no one left to influence. Or, when brand, group, or product no...

One of my favorite 'saved' books is Six Disciplines for Excellence by Gary Harpst. Here’s what differentiates this book: it bridges...

Rick Barnes, prior Head Basketball Coach for the UT Longhorns men’s basketball team, spoke to my team once about leadership. Here are...

We often equate word of mouth development with marketing-, PR- and advertising-related activities. However, it seems WOM is the result of...

Let me explain why I’m about to spread word of mouth marketing for Tervis Tumblers. I can think of five factors which lead to me...

I have a friend who has a small business and recently asked me for advice on his web site. He wanted to redesign the home page and...

Ok, I usually try to be original here, but in this case, this is a Monday Morning Memo from my friend Roy Williams (Wizard of Ads) that I...

Take, for example, the recurring natural theme of tributaries and branching You see this in rivers, branches, our nervous system, our...

Through startups and Dell, I’ve worked hundreds of partnerships with suppliers and vendors. Many of them succeeded, and many failed. I’ve...

In my career I have been a project manager, a web producer and a product manager. All have one thing in common — the need to shepherd the...

John Moore of Brand Autopsy reports from Word of Mouth Marketing Summit (wish I could’ve gone!) a great summary of questions to ask...

I’m a big believer in marketing ROI. Every marketing dollar should have an anticipated revenue and margin return — and that should...

One must be a god to be able to tell successes from failures without making a mistake. – Anton Pavlovich Chekhov There are two classes of...