How to Get Internal Word of Mouth For Your Idea
I once presented how to get buy-in from the organization to embrace new forms of marketing. You can assume others won’t ‘get it’, because...
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Sam Decker Blog
Jun 12, 20061 min read
Do The Bellyflop You Fear
Growing up my father always quoted Ralph Waldo Emerson, "Do the thing you fear and the death of fear is certain." Perhaps this was his...
Jun 12, 20061 min read
Look-alike Contest
Here’s some meaningless fun. Who wins this Look Alike Contest? Scoble vs. Hoffman Rubel vs. Bezos Dell vs. Knight
Jun 12, 20061 min read
Three Tips For Adding New Marketing Tactics
You have to choose when to optimize your existing processes and when to add NEW processes. In general, I’m a fan of turning up gold under...
Jun 1, 20062 min read
Seth Godin Q&A on Blogging and Marketing
(Note: Now that I have the top two bloggers, maybe I should interview all the other bloggers who have more popular blog than mine until I...
May 23, 20062 min read
How Measurement Leads to Money — 6 Steps
A mid-manager came up to me after a recent conference presentation and asked me how to convince his people – and even some executive...
May 15, 20062 min read
New Study: Most Word of Mouth is Positive. Here’s What it Means.
Keller Fay Group released a study today…here are the stats. The most interesting finding, in my opinion, is at the bottom. The average...
May 6, 20065 min read
WHAT You Measure WHEN Determines HOW You Will Succeed
I just got back from presenting at Visual Sciences event on "How to Put eBusiness in the Heart of Your Business." I’ll share some...
Apr 17, 20063 min read
Three Questions: Change Leadership & Culture with Linda Ford
Such a consultant is Linda Ford, who shares a passion for culture and change leadership and has over 15 years of day-to-day management...
Apr 10, 20063 min read
What the New “Marketing” Paradigm Means for Marketers
I’m often asked why I left a great career at Dell to join (yet another) startup. It’s not just for lower pay and a less stable...
Mar 26, 20068 min read
Carnival of the Capitalist (March 27)
This week I’ve included some of the best submitted posts, and found some others I liked that cross leadership, entrepreneurship,...
Mar 21, 20061 min read
5 Findings on Change Management
Prosci’s Change Management learning center features a report titledBest Practices in Change Management. As summarized by Be Excellent,...
Mar 2, 20062 min read
5 Tips to Market WITH Your Customers
THIS WAS A RECENT ARTICLE PUBLISHED BY WOMMA… "Customers are exposed to anywhere from 247 to 3000 commercial messages each day," says Sam...
Feb 28, 20061 min read
Operationalize Customer Oxygen
In a company you are surrounded by 8 walls…4 walls of a cube and 4 walls of your building. But that’s just a metaphor to reflect the fact...
Feb 19, 20062 min read
Integrated Marketing with the Customer In Mind
Lee Marc Stein posted a summary of points from a presentation by Paul Wang, Associate Professor of Integrated Marketing Communications at...
Feb 14, 20062 min read
20 Questions to Develop Your Business
A few months ago a friend who owns a retail furniture store asked me to help him develop his business. My first step was to understand...
Feb 7, 20061 min read
4 Secrets of In-N-Out Burger’s Sustained Success
Completing our Bazaarvoice Press tour, I visited my brother in California. After a week of eating in nice restaurants, he thought I was...
Feb 4, 20065 min read
Bazaarvoice Launch Announcement
After many months of being in stealth mode, and working with great clients such as CompUSA, Golfsmith and PETCO, the Bazaarvoice solution...
Jan 19, 20061 min read
The Names of Web 2.0
I was reading through Michael Arrington’s Tech Crunch, which chronicles the companies of Web 2.0. Web 2.0….this was another topic with...
Jan 19, 20061 min read
Positioning for word of mouth
At a conference like WOMMA (Word of Mouth Marketing Association) you get a lot out of those hallway and meal conversations… Tonight I sat...
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