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Sam Decker Blog
Nov 5, 20062 min read
Future Marketing Thoughts From Forrester’s Consumer Form
A couple weeks ago I spoke on a Word of Mouth panel at Forrester’s annual Consumer Forum in Chicago. Attendees were senior marketers,...
Oct 29, 20063 min read
Want Engagement? Participation? Get Fringy.
Today the Washington Post posted an article on MySpace being so “Last Year”. As said by journalist Yuki Noguchi, Such is the social life...
Oct 29, 20062 min read
Making Nevangelists
Think about a bad customer experience you’ve had. It could be a customer service issue, or defective product, or rude interaction with an...
Oct 22, 20063 min read
Bullseye Interview: Rich Lloyd (President, Peruvian Connection)
[UPDATE 5/1/08 — Rich passed away on 4/25/08.] As part of the Marketing Bullseye series I will interview people who ‘get it’. Rich Lloyd...
Sep 30, 20062 min read
Marketing Bullseye 11: Write in Customers’ Language
So what’s the bulls eye in copywriting? Many marketers look at their competitors’ web sites and copy. In the end, every site looks like...
Sep 20, 20061 min read
Marketing Bullseye 10: Brand “Credit” Activities Only
The principle is brought from Starbucks. Here’s a snapshot of the article: Just as your personal checkbook has credits and debits, a...
Sep 17, 20062 min read
Marketing Bullseye 9: Marketing To (and Through) the First Brain
In my father’s book, You’ve Got To Be Believed To Be Heard he calls it the ‘First Brain.’ Malcolm Gladwell in his great book Blink calls...
Sep 6, 20063 min read
FREE Snippets from “Word of Mouth Marketing”
Here are some of my favorite snippets from this book: Definition of WOM: Giving people a reason to talk about your stuff and making it...
Aug 30, 20062 min read
Marketing Bullseye 8: Unexpected Touch
Hitting the marketing bullseye is balancing measurement rigor with creative relevance. For example, Southwest Airlines maintains...
Aug 14, 20062 min read
Marketing Bullseye 7: 12 Steps to use Metrics to Get In the Heart of Your Business
There is a heart in your business. It is often hard to articulate, but you know the people, meetings, and general culture from which most...
Aug 13, 20061 min read
Marketing Bullseye 6: Piggybacking
In a world of limited resources, you should leverage and maximize existing marketing "working capital" to carry your messages. There’s a...
Aug 2, 20061 min read
Marketing Bullseye 5: Executing on 3 Rivers of Revenue
Bullseye marketing is focused on the fundamentals first. Sure, you can try the half-court shot marketing ideas…but odds are you will hit...
Jul 29, 20062 min read
Marketing Bullseye 4: Scalable Programs
The best marketing programs are those that get set up, perform, and don’t require my attention. This is and was my philosophy as a...
Jul 27, 20062 min read
Marketing Bullseye 3: Hit Goals with Workback Waterfall
I call it a Workback Waterfall. It’s nothing revolutionary…but many things that hit the marketing bullseye are not spine-tingling....
Jul 24, 20063 min read
Marketing Bullseye 2: Think Six Sigma
Six Sigma has migrated from manufacturing (to reduce COGS) to the front office (to reduce marketing opex). Also called Business Process...
Jul 22, 20062 min read
Marketing Bullseye 1: Scaling Marketing Expense
Marketers, CEOs, and Salespeople may look at marketing as an investment. As an investment you want to buy low and sell high. The CFO may...
Jul 13, 20062 min read
When I Launched My Blog in 2003...
I started a personal marketing blog when I was at Dell in September 2003, inspired by John Porcaro from Microsoft. I didn’t tell anyone...
Jul 9, 20062 min read
What Does Hitting the Marketing Bullseye Look Like?
Do these scenarios sound familiar? The CEO saw an idea work in a previous company and wants you to do the same thing. The sales leader...
Jul 5, 20062 min read
New Series: How to Hit the Marketing Bullseye
I’ve felt guilty not posting for a while. But I have been thinking a lot about marketing topics as they relate to my past and current...
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