As for ReviewMe and the service, I’m impressed with the way it works, and how easy it is to sign up and understand the logistics. The...

A couple weeks ago I spoke on a Word of Mouth panel at Forrester’s annual Consumer Forum in Chicago. Attendees were senior marketers,...

Today the Washington Post posted an article on MySpace being so “Last Year”. As said by journalist Yuki Noguchi, Such is the social life...

Think about a bad customer experience you’ve had. It could be a customer service issue, or defective product, or rude interaction with an...

[UPDATE 5/1/08 — Rich passed away on 4/25/08.] As part of the Marketing Bullseye series I will interview people who ‘get it’. Rich Lloyd...

So what’s the bulls eye in copywriting? Many marketers look at their competitors’ web sites and copy. In the end, every site looks like...

The principle is brought from Starbucks. Here’s a snapshot of the article: Just as your personal checkbook has credits and debits, a...

In my father’s book, You’ve Got To Be Believed To Be Heard he calls it the ‘First Brain.’ Malcolm Gladwell in his great book Blink calls...

Here are some of my favorite snippets from this book: Definition of WOM: Giving people a reason to talk about your stuff and making it...

Hitting the marketing bullseye is balancing measurement rigor with creative relevance. For example, Southwest Airlines maintains...

There is a heart in your business. It is often hard to articulate, but you know the people, meetings, and general culture from which most...

In a world of limited resources, you should leverage and maximize existing marketing "working capital" to carry your messages. There’s a...

Bullseye marketing is focused on the fundamentals first. Sure, you can try the half-court shot marketing ideas…but odds are you will hit...

The best marketing programs are those that get set up, perform, and don’t require my attention. This is and was my philosophy as a...

I call it a Workback Waterfall. It’s nothing revolutionary…but many things that hit the marketing bullseye are not spine-tingling....

Six Sigma has migrated from manufacturing (to reduce COGS) to the front office (to reduce marketing opex). Also called Business Process...

Marketers, CEOs, and Salespeople may look at marketing as an investment. As an investment you want to buy low and sell high. The CFO may...

I started a personal marketing blog when I was at Dell in September 2003, inspired by John Porcaro from Microsoft. I didn’t tell anyone...

Do these scenarios sound familiar? The CEO saw an idea work in a previous company and wants you to do the same thing. The sales leader...

I’ve felt guilty not posting for a while. But I have been thinking a lot about marketing topics as they relate to my past and current...