Why, How and Who of Web 2.0
A couple weeks ago I moderated a panel and roundtable for Austin Venture portfolio companies on Web 2.0. As many of the companies were...
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Sam Decker Blog
Oct 19, 20072 min read
Every Program is a P&L
In my experience, when you’re trying to grow revenue as fast as possible with little time and resources, it’s important to think about...
Oct 14, 20071 min read
Be Masters of Reality
At last week’s Forrester Consumer Forum, Richard Edelman suggested today’s PR has to be ‘masters of reality’ rather than focus on spin...
Oct 13, 20071 min read
10 Rules to Live By (Deborah Schultz)
I was at the Forrrester Consumer Forum last week. The topic of the conference was social technologies. At a place like that you meet...
Oct 6, 20072 min read
Focus Word of Mouth Marketing on Influencers or the Network?
The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these...
Sep 28, 20071 min read
Who Owns Word of Mouth in an Organization?
At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...
Aug 23, 20072 min read
John Moore’s Marketing Lessons from Starbucks
The title of John’s presentation was "Business Wisdom Brewed from the Grounds of Starbucks". John was a senior marketing guy at Starbucks...
Jul 28, 20072 min read
Humble Strength from a Navy Seal
My new friend never told me he was a Navy Seal. Serendipitously I found out he was a Seal through a web search on his name. I was...
Jul 11, 20075 min read
Why Facebook will Network Business Users
Facebook launched its open platform in late May, preceded and followed by a lot of buzz. As a (late) early adopter, I launched a profile...
Jun 24, 20071 min read
Review of The New Influencers
The book is best summarized by Seth Godin’s quote on the cover: "This is essential reading for anyone who missed the blogging train when...
Jun 18, 20073 min read
Notes on "The Likeability Factor" (Tim Sanders at Austin Texchange)
Biology behind increased importance of emotion in business and everyday life The amygdala (part of brain in charge of emotion) has grown...
Jun 18, 20071 min read
How to Harness Word of Mouth (Article from MyCustomer.com)
When I got back from London I got a call from Neil Davey from MyCustomer.com, who interviewed me for this article… Quoted from...
Jun 18, 20072 min read
50-Strand Template for Building a Word-of-Mouth-Worthy Business
It’s been a month in a half since my last post. Yikes. I’m hoping you (haven’t) noticed. 🙂 I’m back. I also spent one day in the UK with...
Apr 4, 20072 min read
Marketing Emotion Still a Far Cry from the Dude Ranch
Last week my family and I spent a three day mini-vacation at a “Dude” ranch. Don’t think City Slickers. My kids are 6 and 9, so this was...
Mar 22, 20071 min read
3 Emotions to Drive Execs to Action
What moves consumers to action? Emotion. It’s not much different than with executives and managers…you just use data to create those...
Mar 5, 20072 min read
How should Chipotle Invest $.26 per Burrito?
McDonald’s spends $820M+/yr in marketing on $21.5B revenue…4% of revenue. Chipotle spends $4.5M on $882M revenue…less than 1% of revenue....
Mar 2, 20071 min read
Let’s meet at WOMMA, April 17, New Orleans
I’m speaking at WOMMA’s Word of Mouth Basic Training, April 17, 18 in New Orleans. My topic will be aquiring, amplifying and measuring...
Feb 19, 20071 min read
How to Put Customer Oxygen In Your Company – FREE Teleseminar (2/28/07)
I’ll share principles and learnings from my experiences in four startups and 7 years at Dell leading change initiatives and...
Feb 18, 20072 min read
What Measures Impede Long Term Growth
Measurement and accountability crystallizes movement towards a goal, individual performance, and helps identify employees worthy of...
Jan 27, 20072 min read
Career Tip #15: Never Eat Alone
Early in my career I took inter-office relationships for granted, eating lunch at my desk during those busy dot com days in...
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