8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
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Sam Decker Blog
Oct 5, 20084 min read
Three Reasons Why Contribution > Community
While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...
Sep 7, 20082 min read
The Ryder Cup of Word of Mouth
Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...
Aug 17, 20082 min read
How an 8-Year Old Became Co-CMO
Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my...
Jul 22, 20087 min read
The 5 Stars of a “Rockstar” Employee
Obviously you want to be a rockstar and you want to hire a rockstar. So what does a rockstar look like? How do you interview for them? In...
Jul 9, 20082 min read
6 Best Practices for Agencies
A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I...
May 6, 20081 min read
Study: Proof that Less is More
I read Jacob Nielsen‘s AlertBox today titled "How Little Do Users Read?". He showed an interesting study and analysis of time spent on...
May 5, 20081 min read
81 One-Liner Marketing Ideas
Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student...
May 5, 20081 min read
193 Creative Marketing Ideas
A few weeks ago I added a small link in one of my posts to my unpublished beginning of a book of 193 Clever Marketing Ideas. John Moore...
Apr 29, 20086 min read
How to LIVE RICH
Two months after I joined Dell in March 1999, a curly-haired Harvard grad moved into the cube next door. Over the next seven years Rich...
Apr 23, 20084 min read
The Gap in Customer Engagement
Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is...
Apr 21, 20083 min read
9 Guerrilla Marketing Answers
I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...
Apr 9, 20081 min read
What a WOMMA Event Looks Like (Video)
Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...
Mar 9, 20082 min read
A Great Hook
Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in...
Mar 8, 20081 min read
My 1997 Home Page & Resume…still alive!
Maybe with the new baby I’m in a nostalgic mood to share this with you… I was going through some old files on my computer tonight and...
Feb 28, 20081 min read
Learn Word of Mouth Marketing — WOMM-U, May 8-9
The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
Feb 27, 20081 min read
The Beginning of the Facebook Revenue / Experience Squeeze?
History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they’re...
Jan 5, 20081 min read
Top 10 Best and Worst Speakers of 2007
The top 3 speakers of 2007 are: Gov. Mike Huckabee Dr. Mehmet Oz Al Gore Click here to see all Top 10 Best Speakers The 2007 worst three...
Jan 2, 20083 min read
Prioritizing Marketers’ Top Priorities
This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...
Dec 26, 20071 min read
20 Articles on Social Commerce & Word of Mouth
I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the...
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