4 Ecommerce Executive Must-Haves (According to #1 Recruiter)
What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said...
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Sam Decker Blog
Jul 31, 20225 min read
4 Steps to a "Test-Before-Invest" Plan
Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you...
Jul 31, 20222 min read
12 Questions for High-Impact Outcomes
Have you ever gone to a meeting and it started with random ideas in search of a problem, or maybe one idea that takes over the agenda? Do...
Jul 31, 20225 min read
7 Steps to a Data-Driven Culture
The majority of brands have software to test, personalize and use data. But as we learned in our recent study, the readiness to achieve...
Jul 31, 20222 min read
How to Choose an Agency
I was talking to a good friend today looking to redesign his company's web site. He got proposals from three agencies. His director of...
Jul 30, 20224 min read
5 Executive Motivators for Innovation. And the one that matters.
Overcoming inertia requires executive buy-in. Despite talk of innovation, it’s a challenge to get groups of people to do something new....
Jun 19, 20111 min read
73% of CEOs Think Marketers Are Not Effectiveness-focused
I just read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting...
Dec 20, 20105 min read
What’s Here? Announcing Mass Relevance!
I’m excited to announce a company my co-founders and I have formed to go after a big market problem. Today we announced the launch and...
Dec 16, 20105 min read
What’s Coming? Mass Relevance
“What are you doing now?” That is the question facing you every time you open Facebook, Twitter or other social networks asking for a...
Dec 13, 20102 min read
Filling the Big Content Gap
First, the good news. Brands are starting to ‘listen’ to what people are saying. There are great listening and social media management...
Oct 16, 20107 min read
Analyzing Groupon Profitability (7 Factors for Group Buying Success)
I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the...
Sep 22, 20104 min read
I’ve Joined the Board of Monetate: Testing, Targeting and Personalization
I’ve been in digital marketing and ecommerce my entire career. As such, I recognize that online marketing is about balancing the creative...
Aug 8, 20103 min read
Announcing My Bazaarvoice Resignation
This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.” This...
Jul 17, 20101 min read
The Paradoxes of Servant Leadership
Strong enough to be weak Successful enough to fail Busy enough to make time Wise enough to say “I don’t know” Serious enough to laugh...
Jun 12, 20102 min read
And They’re Off! Austin Entrepreneurs begin Capital Factory 2010
We started second annual Capital Factory program which I co-founded with Joshua Baer and Bryan Menell last year. I'm excited about this...
Apr 22, 20093 min read
Capital Factory Invests in Five Startups for 2009 Fund
And you can follow all 5 startups on Twitter! @CubitPlanning @FamiGoGames @Homstie @Hourville @PetzMD Capital Factory Invests in Five...
Apr 3, 20091 min read
How Toyota Followed Baby Boomers
Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter...
Jan 28, 20093 min read
To CEOs Cutting Budgets: “Cheap is Expensive”
What a dilemma! You’ve been reading (perhaps experiencing) about recent company layoffs. I’m guessing most companies are making lay off...
Jan 4, 20092 min read
Social Marketing Operations Software Ideas — The SMO “Wish List”
Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are...
Dec 23, 20081 min read
Follow me on Twitter: @samdecker
I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm...
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