I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...

This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...

At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...