What a WOMMA Event Looks Like (Video)
Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas. #UnitedStates...
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Sam Decker Blog
Feb 28, 20081 min read
Learn Word of Mouth Marketing — WOMM-U, May 8-9
The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
Oct 6, 20072 min read
Focus Word of Mouth Marketing on Influencers or the Network?
The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these...
Sep 28, 20071 min read
Who Owns Word of Mouth in an Organization?
At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns...
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