8 Tips for Selling Social Marketing to CFOs
Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic...
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Sam Decker Blog
Oct 5, 20084 min read
Three Reasons Why Contribution > Community
While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of...
Sep 7, 20082 min read
The Ryder Cup of Word of Mouth
Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by...
Apr 21, 20083 min read
9 Guerrilla Marketing Answers
I made a few notes to answer the questions the moderator was going to ask for the panel. I’m on a long flight back from London right...
Feb 28, 20081 min read
Learn Word of Mouth Marketing — WOMM-U, May 8-9
The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement:...
Jan 2, 20083 min read
Prioritizing Marketers’ Top Priorities
This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and...
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